Marketing affects almost every aspect of a business, from positioning, promoting, and selling a product to delivering high-quality customer service. Recognizing this, National-Louis University offers a Specialized Option in Marketing within the Business Administration program. The Specialized Option is designed for students interested in exploring careers in marketing-related fields.

Students pursuing the Specialized Option in Marketing build upon a strong core of Business Administration courses and emerge with a good understanding of the marketing world. They are prepared for careers in marketing, advertising, market research, sales, and retailing.

General Studies Requirements 70 QH

Fields of Knowledge

Communications
LAE101 English Composition I 5
LAE102 English Composition II 5
LAT210 Effective Speaking 5

Humanities
One Humanities elective 5

Fine Arts
One Fine Arts Elective 5

Quantitative Reasoning
LAM110 College Mathematics or higher level Math elective 5
LAM214 Mathematics for Management Sciences 5
LAM216 Statistical Methods 5

Physical and Life Sciences
One Laboratory Science elective 5

Social Sciences
LAS250 Microeconomics 5
LAS255 Macroeconomics 5
One Social Science elective 5

Behavioral Sciences
LAP100 General Psychology 5
One Psychology elective 5

Integrated Competencies

Information and Technology Literacy
Requirement is satisfied in Introduction to Computers and Computer-Based Applications, Office Information Systems, or Management Information Systems.

Analytical Skills
Requirement is satisfied in College Mathematics, Mathematics for Management and Sciences, Statistical Methods.

Ethics, Values and Respect for Human Diversity
Requirement is satisfied in General Psychology and Social Science elective.

Business Administration Requirements 48 QH
MGT101 Introduction to Business 4
MGT106Applications of Business Writing 4
MGT204 Business Law I 4
MGT205 Business Law II 4
MGT270 Survey of International Business 4
MGT300 Principles of Marketing 4
MGT302 Principles of Management and Supervision 4
MGT303 Business Research and Communication 4
MGT304 Business Ethics 4
MGT305 Operations Management 4
MGT307 Consumer Behavior 4
MGT400 Business Policy 4

Business Support Requirements 42 QH
MGT120 Accounting Principles I 4
MGT121 Accounting Principles II 4
MGT122 Accounting Principles III 4
MGT150 Introduction to Computers and Computer-Based Applications 4
MGT220 Managerial Accounting 4
MGT301 Principles of Finance 4
MGT319 Money and Banking 4
Computer Elective 4
Business Elective 4
Free Electives 2

Marketing Requirements 20 QH
MGT309 Advertising 4
MGT312 Marketing Research 4
MGT316 Sales Organizations and Selling 4
MGT317 Retailing OR 4
MGT362 Marketing for Entrepreneurs 4
MGT373 International Marketing 4

Total Minimum Hours 180 QH

Students must demonstrate English proficiency by passing the English competency examination or by earning a grade of "B' or better in both English Composition I (LAE 101) and English Composition II and (LAE 102) at National-Louis University.